our vision
Latin America is one of the most dynamic entertainment markets in the world, rich in talent, creators, artistic works and assets.
A market at its best moment to export globally, and always open to embracing new properties.
Yet the industry is crowded and fragmented. Valuable projects don't always find the partner they need. Deals that should happen, often don't.
Balterno sits at the center, mapping the landscape and connecting opportunities with the players that can make them happen. That's the alternative path.
ENTERTAINMENT PARTNERSHIPS
Balterno is a strategic entertainment firm specialized in building commercial opportunities across the Latin American entertainment industry.
Supported by a deeply rooted network, we work with a broad ecosystem of players:
IP Owners
Our focus is to open new commercial paths across brand collaborations, content development, experiential formats and licensing frameworks.
Media plaforms
Production Companies
Brands & Commercial Partners
Licensors & Distributors
Artists & creators
Studios & Agencies
ENTERTAINMENT PARTNERSHIPS
Balterno is a strategic entertainment firm specialized in building commercial opportunities across the Latin American entertainment industry.
Supported by a deeply rooted network, we work with a broad ecosystem of players:
Our focus is to open new commercial paths across brand collaborations, content development, experiential formats and licensing frameworks.
ENTERTAINMENT PARTNERSHIPS
Balterno is a strategic entertainment firm specialized in building commercial opportunities across the Latin American entertainment industry.
Supported by a deeply rooted network, we work with a broad ecosystem of players:
IP Owners
Media Platforms
Artists & Creators
Studios & Agencies
Licensors & Distributors
Production Companies
Brands
Commercial Partners
Our focus is to open new commercial paths across brand collaborations, content development, experiential formats and licensing frameworks.
ENTERTAINMENT PARTNERSHIPS
Balterno is a strategic entertainment firm specialized in building commercial opportunities across the Latin American entertainment industry.
Supported by a deeply rooted network, we work with a broad ecosystem of players:
IP Owners
Media plaforms
Production Companies
Brands & Commercial
Partners
Licensors & Distributors
Artists & creators
Studios & Agencies
Our focus is to open new commercial paths across brand collaborations, content development, experiential formats and licensing frameworks.
EXPLORE A PARTNERSHIP
Gerardo Muñoz De Cote
Managing Partner
Specialized in intellectual property strategy, business and legal affairs, and partnerships across content, brands, music, sports, and live entertainment.
Former VP of IP Development at Fillip, Director of IP at Netflix Spain & Latin America, and Head of IP at Grupo Televisa.
Antonio Abarca
Partner, Business Development
Specialized in go-to-market strategy, brand partnerships, and revenue acceleration across music, streaming, and entertainment.
Former Director of Marketing Partnerships LATAM at Netflix, with prior roles at Google, Microsoft, EMI, and Universal Music Group.
Leadership team
Gerardo Muñoz de Cote
Managing Partner
Former VP of IP Development at Fillip, Director of IP at Netflix Spain & Latin America, and Head of IP at Grupo Televisa. Specialized in intellectual property strategy, business and legal affairs, and partnerships across content, brands, music, sports, and live entertainment.
Antonio Abarca
Partner, Business Development
Former Director of Marketing Partnerships LATAM at Netflix, with prior roles at Google, Microsoft, EMI, and Universal Music Group. Specialized in go-to-market strategy, brand partnerships, and revenue acceleration across music, streaming, and entertainment.
Value proposition
Every engagement starts with a deep evaluation of the opportunity, analyzing market data, industry insights, commercial viability, legal & rights position, and strategic fit. From there we build the partnership structure, align all parties around a clear framework, and lead the negotiation through to consolidation.